Selena was in need of a rebrand for her online presence which encompassed her work in the financial services industry. I was tasked with the duty of leading the fulfillment of strategic brand design and social media marketing services. The process involved initial collaboration on brand strategy and visual identity elements to achieve an holistically authentic yet refreshed brand. I then launched a related social media marketing strategy and plan inclusive of branded graphics and finance-focused content writing. Through the combination of efforts, an 11.3% increase in audience size was achieved in five months.